When founder-led sales stops working (diagnostic)


You closed your first 20 customers yourself. Every deal felt different, but you made it work. Scrappy research. Personal outreach. Calls that went long because you cared. Follow-ups you remembered because the list was manageable. Now deal #21 is stalling for reasons you can't diagnose. #22 slipped through because you forgot to follow up. #23 went cold after what felt like a great demo. This isn't bad luck. You've hit the ceiling. As Scott Hindell puts it: "Movement is associated with process....

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