Driven by a passion for turning ideas into tangible, sustainable projects, I thrive on the excitement of this transformation. At M Accelerator, we help founders with pitching, sales and growth.
Share
How to present complex tech solutions | Upcoming Events and Initiatives
Published 3 months ago • 6 min read
MA Newsletter
Upcoming Events and Initiatives
As we gear up for NYC Climate Week and LA Tech Week, we congratulate Blue SidePorch, Bear Capital, and Nishant Man from Climate Capital for successfully organizing the first-ever LA Climate Week in just three weeks!
And now some new updates:
Web3 Nexus: In partnership with Solana, This week marks the halfway point of the Web3 Nexus program, and our founders are intensively preparing for the upcoming demo day in the last week of October.
Market Entry SME Program for South Korean Businesses: We're making great progress with tech companies in aerospace, cloud security, robotics, and more. We’re gearing up for a demo day on October 14th during LA Tech Week, followed by a second one in NYC on October 16th.
MA Founders Cohorts: Our weekly sessions are helping founders refine their strategic focus, customer funnels, and channels.
As we approach NYC Climate Week 2024, we’re excited to share that we support 20 organizations, SMEs, and large enterprises from Italy attending the event.
We’re also conducting a market study on US clean manufacturing—if you’re an expert, we’d love your insights. Reach out to join the conversation!
Get your Free Pass at the NYC Nest Climate Campus with
Sustainable Italy
🌱 𝗝𝗼𝗶𝗻 𝗨𝘀 𝗮𝘁 𝗡𝗬𝗖 𝗖𝗹𝗶𝗺𝗮𝘁𝗲 𝗪𝗲𝗲𝗸 𝟮𝟬𝟮𝟰! 🌱 👉🏼 𝟯-𝗗𝗮𝘆 𝗣𝗮𝘀𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗡𝗲𝘀𝘁 𝗖𝗹𝗶𝗺𝗮𝘁𝗲 𝗖𝗮𝗺𝗽𝘂𝘀 [𝗙𝗿𝗲𝗲] We’re thrilled to invite you to Sustainable Italy at The Nest Climate Campus 2024 – an initiative by the Italian Trade Agency - Los Angeles Office in collaboration with the Consulate General of Italy New York. This event will showcase Italian excellence in sustainability and the circular economy, featuring presentations from 𝟭𝟴 𝗹𝗲𝗮𝗱𝗶𝗻𝗴 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝗮𝗻𝗱 𝗮𝘀𝘀𝗼𝗰𝗶𝗮𝘁𝗶𝗼𝗻𝘀 unveiling their most innovative projects and initiatives. 🇮🇹🌍 🗓️ Event Dates: 𝗦𝗲𝗽𝘁𝗲𝗺𝗯𝗲𝗿 𝟮𝟱𝘁𝗵 𝗮𝗻𝗱 𝟮𝟲𝘁𝗵, 𝟮𝟬𝟮𝟰 📍 Location: 𝗡𝗲𝘀𝘁 𝗖𝗹𝗶𝗺𝗮𝘁𝗲 𝗖𝗮𝗺𝗽𝘂𝘀, 𝗡𝗬𝗖 🎟️ RSVP Today! By registering for our Co-Hosted Events, you’ll receive a complimentary 𝟯-𝗗𝗮𝘆 𝗣𝗮𝘀𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗡𝗲𝘀𝘁 𝗖𝗹𝗶𝗺𝗮𝘁𝗲 𝗖𝗮𝗺𝗽𝘂𝘀, giving you access to other public events, Main Stage sessions, and Climate Collective activations. This is your chance to connect, learn, and be inspired by global leaders in sustainability! 🔗 𝗖𝗵𝗲𝗰𝗸 𝘁𝗵𝗲 𝗽𝗿𝗼𝗴𝗿𝗮𝗺 𝗮𝗻𝗱 𝗥𝗦𝗩𝗣 Don’t miss this incredible opportunity to be part of the conversation driving the future of sustainability!
RSVP and pick up your badge at the event - No Fees
A Framework to Make Your Technology Stand Out in Investor Pitches
📝 Insights from our sessions
One common mistake founders make when pitching is starting with the solution and placing too much emphasis on the technology.
To make your pitch more persuasive, especially on the Solution slide, we recommend a refined approach that weaves your technology into a compelling narrative that showcases your overall business model.
This approach helps investors understand the actual value of your solution beyond just the tech itself.
Here’s our actionable framework to guide you in crafting your “Solution” slides, focusing on the “what” and the “how” of your product or service:
1. Position Technology as a Supporting Tool
Action: Present technology as a supporting element that enhances the customer experience rather than the central feature of your pitch.
Reason: This prevents your solution from being seen as a tech-first commodity and underscores how it uniquely solves market needs.
2. Emphasize Unique Implementation
Action: Focus on how your technology is used differently than others. Highlight the specific ways it solves deeper, often hidden problems in the market.
Reason: This sets your solution apart from competitors who may use similar tech, showcasing your innovative approach.
3. Avoid the Commodity Perception
Action: Avoid generic descriptions of your technology that make it seem easily replaceable. Instead, highlight what makes your approach distinct and difficult to replicate.
Reason: This positions your product as essential and unique rather than just another tech-driven alternative.
4. Simplify Technical Communication
Action: When discussing your technology, focus on benefits rather than technical specs. Use clear, simplified language to connect the tech’s value to the business problem.
Reason: Most investors are not technical experts. Clear, benefit-driven explanations help them grasp why your solution stands out without overwhelming them with jargon.
5. Link Technology to Long-Term Advantage
Action: Demonstrate how your technology contributes to sustainable competitive positioning and future market relevance.
Reason: Investors look for solutions that can adapt and grow. Showing how your tech supports long-term strategy reassures them of your product’s staying power.
Join our sessions to work on your business model and the best delivery method.
Alessandro Marianantoni founder/director at M Accelerator (by MEDIARS)
We do studio work with new founders every week. This week, we review pitch decks, landing pages, go-to-market strategies, and sprint tests.
Are you working on your startup? Join our network!
Events
Sep 24-26th - Climate Week NYC
Don’t miss Sustainable Italy at NYC Climate Week! RSVP for a free 3-day pass to The Nest Climate Campus and connect with leading innovators in sustainability and circular economy. Secure your spot today! Location: Javitz Center, New York RSVP
Oct 14th - Pitch Night and Networking Los Angeles
Don’t miss our exclusive Pitch Night and Networking Event during LA Tech Week at O’Melveny in Century City! This intimate gathering showcases dynamic SMEs from South Korea as they make their mark on the Los Angeles market, offering a rare opportunity to connect, collaborate, and explore new ventures. Location: O’Melveny, Century City RSVP
Oct 16th - Pitch Night and Networking NYC
Join us at an exclusive Pitch Night and Networking Event during LA Tech Week, hosted at Reed Smith LLP in Midtown Manhattan. This intimate event offers a unique platform for small and medium-sized enterprises (SMEs) from South Korea, expanding into New York Location: Reed Smith LLP RSVP
Founders Cohorts [members only]
Join our weekly coaching sessions with your materials and get tailored advice on your stage and business challenges.
Is Your Startup Built on Assumptions? Learn to Validate with Running Lean by Ash Maurya
Are hidden assumptions holding your startup back? Dive into key insights from "Running Lean" by Ash Maurya and learn how to validate your ideas for real, sustainable growth.
Why Your Pitch Deck Isn’t Enough: Mastering Investor Communication to Secure Funding
Hosting the Olympic Games can boost a city’s global profile but often comes with hidden financial burdens. Explore the costs, benefits, and long-term impacts as we dive into Paris 2024 and beyond.
Recommended Posts from MA Network [members only]
Smart Brief GPT
I've just created a custom GPT. It'll help you make your Smart Brief! What is a Smart Brief? Why do we need a Smart Brief? A Smart Brief is a strategic response to the evolving way investors engage with potential investments. With data indicating that investors spend less than three minutes reviewing a pitch deck and often skip the initial sl...
Climate Week NYC 2024 offers a unique platform for startup founders to connect with industry leaders, investors, and policymakers driving climate action. It’s an opportunity to showcase innovative solutions, gain insights into the latest sustainability trends, and network with key stakeholders. Founders can leverage this event to explore partne...
Driven by a passion for turning ideas into tangible, sustainable projects, I thrive on the excitement of this transformation. At M Accelerator, we help founders with pitching, sales and growth.
MA Newsletter Over the past few months, we successfully wrapped up two programs for later-stage startups. This week, we're focusing on the essential topics we tackle in our sessions—particularly those game-changing for early-stage founders. Why Problem Articulation Is the Key to Startup Success In the fast-paced world of startups, many founders overlook a crucial step: clearly articulating the problem they’re solving. It's easy to get lost in product development, but without a clear...
MA Newsletter Unlocking Success with Cold Calling Experiments for B2B Startups 🚀 Today, during our weekly coaching session with early-stage founders, one of our participants shared their experiment for the week: cold calls. This sparked a dynamic discussion on how cold calling can be a game-changer for B2B startups when treated as an experiment. Founders can systematically improve their approach and results by treating cold calling as a series of structured experiments. Here’s how to set up...
MA Newsletter 🕵️♂️ Unlocking Customer Insights: 5 Practical Ways to Understand Your Audience Uncover key insights about your customers and refine your startup's focus. This edition explores practical methods to gather valuable information about the problem your project is solving. We start our studio work with founders every week. This week, some are focusing on clarifying their ideal customer insights. Are you doing the same? This email might be just what you need. Featuring our Partners...
