MA Newsletter

Over the past few months, we successfully wrapped up two programs for later-stage startups. This week, we're focusing on the essential topics we tackle in our sessions—particularly those game-changing for early-stage founders.

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​Why Problem Articulation Is the Key to Startup Success

In the fast-paced world of startups, many founders overlook a crucial step: clearly articulating the problem they’re solving. It's easy to get lost in product development, but without a clear understanding of the problem, even the best ideas are at risk.

Success doesn’t just rely on having a great idea—it’s about truly understanding and communicating the problem that idea addresses.

The Importance of Problem Articulation

Every successful startup begins with solving a genuine problem. However, too often founders rush to offer solutions without fully understanding the specific pain points of their target audience.

A well-defined problem statement guides:

• 🛠 Product Development
• 📝 Business Model Refinement
• 👥 Team Alignment

A clear articulation of the problem also helps founders communicate effectively with investors and customers, building trust and credibility.

Breaking Down Problem Articulation

Problem articulation means understanding these key elements:

• 🏞 The Situation: Who faces the problem, and in what context?
• 💡 The Need or Desire: What unmet need or desire exists?
• 📉 The Pain or Gain: What pain point or opportunity are you addressing?

Together, these help align your solution to the real needs of your audience.

How to Master Problem Articulation

Here are some actionable steps to improve your problem articulation:

1. Understand Your Customer’s Context 📊
   Dive deep into your audience's experiences. What are they struggling with?
2. Use Customer Language 🗣
   Speak in terms that resonate with your audience to build trust.
3. Test Your Problem Statement ✅
   Test and iterate with real customers to see if your problem definition hits the mark.
4. Iterate and Adapt 🔄
   Keep refining your problem as your customers and the market evolve.

Tools to Help You Stay on Track

To support problem articulation, consider these resources:

• 🔍 Customer Research Tools: Use platforms like Typeform to gather insights.
• 📚 Books on Problem-Solving: Check out Testing Business Ideas by David J. Bland.
• 🛠 Job-to-Be-Done Framework: Understand the real job your product is being “hired” for.

By staying focused on solving the right problem, you’ll set your startup up for success.​
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Alessandro Marianantoni
founder/director at M Accelerator (by MEDIARS)

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Announcing: Web3 Nexus Demo Day

Join us on November 18th for an inspiring event as our Web3 Nexus cohort pitches their innovative projects to a panel of investors. These talented founders are redefining sectors like payment systems, entertainment, IoT, civic engagement, and gaming within the Web3 space, bringing transformative solutions built on Solana.

About Web3 Nexus: This 12-week program, supported by the Solana Foundation and developed by M Accelerator, empowers founders to transform bold ideas into thriving businesses. After intensive work on business strategies, marketing, and sales, the founders are ready to showcase their refined pitches in a dynamic final demo day.

Don’t miss this opportunity to meet Web3's future leaders and learn more about Solana’s commitment to impactful innovation.

👉🏼 RSVP: https://lu.ma/a7w2k0ym

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The MA Founders' Network Join our platform & build your business with us. Subscribe $7/month

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Events

Scaling Web3 Startups: VC Insights from 3x Capital We're excited to announce a special Q&A mentoring session with Ivan Maltsev, General Partner at 3x Capital, focused on Web3 innovation! Ivan brings a wealth of experience in crypto asset management, Blockchain Infrastructure, and DeFi, with a career spanning from angel investing to managing complex portfolios in Web3. ​Location: Zoom. RSVP​

Web3 Nexus - Demo Day Join us for an exciting pitch event featuring our Web3 Nexus cohort as they present their businesses to a panel of investors. Solana supports this Program. ​Location: Zoom. RSVP​

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Founders Cohorts [members only]

Join our weekly coaching sessions with your materials and get tailored advice on your stage and business challenges.

Tuesday, November 5 at 9:00 AM PST Founders Cohorts session RSVP

Tuesday, November 12 at 9:00 AM PST Founders Cohorts session RSVP

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Resources and Deals for Founders [members only]

Investment Opportunity Exclusive Investment Opportunity:  Are you a founder leading a high-growth startup in one of these tech sectors? AI Data Analytics Blockchain Transportation Supply Chain A prominent investor in our network is seeking to invest in a promising startup withPost: A valuation between $5M and $10M A strong, experienced team A solid foundation of ... Read Article

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The Infinite Dial 2024: What Startup Founders Need to Know The Infinite Dial 2024 report offers crucial insights into media consumption trends that can shape your startup's growth strategy: Streaming Audio Growth: 70% of Americans now use streaming audio services weekly. Smart Speaker Adoption: Smart speakers are present in 39% of households. Podcast Popularity: A record 47% of Americans aged 12 and... Read Article

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Podcasting Takes Center Stage in 2024 Election Donald Trump’s Joe Rogan Interview: Trump postponed a rally to join Joe Rogan on "The Joe Rogan Experience," garnering 34 million views in just three days. This episode is already ranked 4th out of over 3,200 on the JRE YouTube channel, which has amassed 5.5 billion views. Podcast Popularity: Podcast appearances are a vital campaign strategy.... Read Article

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🏈 NFL and Cosm Partner for a Shared Reality Game Experience 🎉 Cosm currently has two locations in Los Angeles and Dallas, Texas but plans but is planning on expanding to additional locations in the future. Cosm, a leader in immersive entertainment, has teamed up with the NFL to launch a “shared reality” experience for live broadcasts in 2024! Using 8K resolution and 100-foot, 180-degree domed screens, C... Read Article

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Empowering Your Success: How We Help

Thank you again for signing up for this newsletter and the Founder Membership. I look forward to embarking on this exciting journey with you! ​ Alessandro Marianantoni Founder/Director at M Accelerator ​Check some of my recent LinkedIn posts on Startups, Investors, etc​

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