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MA Newsletter
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π΅οΈββοΈ Unlocking Customer Insights: 5 Practical Ways to Understand Your Audience
Uncover key insights about your customers and refine your startup's focus. This edition explores practical methods to gather valuable information about the problem your project is solving.
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We start our studio work with founders every week. This week, some are focusing on clarifying their ideal customer insights.
Are you doing the same? This email might be just what you need.
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Featuring our Partners
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Starting a new project is thrilling, but understanding your ideal customer and the problem you're solving can be challenging. The good news? You don't have to guess. A wealth of information is out thereβyou need to know where to look.
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Here are some actionable steps to guide you on your customer discovery journey:
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- Reddit Discussions: Head to Reddit and search for conversations about your startup's problem. This could be in specific subreddits or general discussions.
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π Filter conversations that directly relate to your problem.
π Read through exchanges to understand how others articulate the issue, especially those with high engagement. Note down key phrases and words.
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- Amazon Reviews: Find books and products on Amazon that cover topics related to your project.
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π Read through the reviews for insights into customer perspectives.
π¬ Pay special attention to negative reviewsβthey often contain candid feedback and highlight unmet needs.
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- Quora Questions: On Quora, search for questions that align with your startup's focus.
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β Identify common questions that people ask about your topic.
π Learn from the answers, especially those with high engagement.
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- LinkedIn and Facebook Groups: Search for groups on LinkedIn and Facebook where your target audience might be active.
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π Join groups that match your industry or focus.
π¬ Observe the discussions to gain a deeper understanding of customer needs and expectations.
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- Social Media Hashtags: Use hashtags on platforms like Twitter and Instagram to find discussions around your topic.
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π·οΈ Follow relevant hashtags to discover ongoing conversations.
π Keep an eye on trends that might influence your startup's direction.
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These steps can help you gather valuable insights into your startup's target audience and the problem you aim to solve. Good luck with your customer discovery journey!
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The MA Founders' Network
Join our platform & build your business with us.
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Founders Cohorts [members only]
Join our weekly coaching sessions with your materials and get tailored advice on your stage and business challenges.
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Tuesday, April 30 at 9:00 AM PDT
Founders Cohorts session
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Tuesday, May 7 at 9:00 AM PDT
Founders Cohorts session
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Articles from the MA Blog
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Stages of Business Funding: Comparing Private Equity, Venture Capital, and Seed Investors
Learn about seed investors, venture capital (VC), and private equity (PE) firms, exploring their investment sizes, types, teams, risk levels, return targets, industry focuses, and notable examples.
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Minimum Viable Product (MVP) vs. Exceptional Viable Product (EVP): A New Paradigm in Product Development
Explore the shift from Minimum Viable Product (MVP) to Exceptional Viable Product (EVP), focusing on delivering exceptional user experiences in product development.
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Recommended Posts from MA Network [members only]
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How to Learn to Draw
Building your startup's business model?Β It might be time to take a page from the artist's playbook. Just like learning to draw requires seeing shapes, shadows, and perspectives, crafting a successful business model demands a similar shift in vision. It's about seeing the potential in your market, the intricacies of your customer's needs, and t...
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Smart Brief GPT
I've just created a custom GPT. It'll help you make your Smart Brief! What is a Smart Brief? Why do we need a Smart Brief? A Smart Brief is a strategic response to the evolving way investors engage with potential investments. With data indicating that investors spend less than three minutes reviewing a pitch deck and often skip the initial sl...
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Resources and Deals for Founders [members only]
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Government Grants Upcoming Deadlines
Hello Founders!Β Exciting newsβIf you don't already know, the U.S. government offers approximately $4 billion every year in non-dilutive grants and contracts to fund startups' R&D initiatives.Β If your startup has applications in Health, Science, Defense, Environment, Energy, Agriculture, Aerospace, Oceans, Disabilities, or Measurement, ther...
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Empowering Your Success: How We Help
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